Monday, December 29, 2008

Dominant Corporate Media

It is no secret that the corporate media has messages hidden within its various forms of media. This is most evident in movies, music, advertising, and television.
"Lip Gloss" by Lil' Mama is a prime example of this. In it, Lil' Mama is saying that physical possessions, such as lip gloss, make you popular and happy. Therefore it implies that having expensive or nice possession will make you happy, more popular, and that it will make your life "good". This is a very common message, because it helps to fuel the economy and get people to buy into the mentality that will help sell their music.
Another song, "Good Life" by Kanye West, lets you know from the start that it will be his ideas on a good life. To him, this is a life with money and the things that come with it. These end up including having nice things like a sexy woman by your side and expensive cars. This is another very common message that the corporate media shows us, appearing just as often as the message in "Lip Gloss".
"Superbad" staring Jonah Hill and Michael Cera is a prime example of the media contradicting itself. The message the movie promotes throughout is that doing sex is good and will make you happy and popular. This comes primarily from the character Seth (Hill). Michael Cera provides the other dominant corporate message, that romance and falling in love is important (Although the girl he likes is still rather attractive). Both of these messages are promoted very frequently but to see them together in such a format as that which "Superbad" provides was interesting.
In advertisements for the video games "Saints Row 2" and "Mortal Kombat vs. DC Universe", conclusions can be drawn on what messages they want to promote, however it is approached. Both advertisements feature attractive women, showing that looks are important. However, in both cases they are strong women, showing that women should be able to stand up for themselves.

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